HW Media HQ

Master Class: How to become an experience architect

In this fun and informative master class exclusively for HW+ members, Experience.com’s Chief Experience Officer, Brittany Hodak, shares a simple framework every marketing and sales leader can use to design intentional customer journeys, elevating every customer interaction into an experience. No matter what part of the housing industry you fall into, this mastermind will equip you with the information you need to become an experience architect. You’ll leave with actionable tips for designing, measuring, and continually improving every step of the customer journey!

Panelist:

Brittany Hodak
Chief Experience Officer,
Experience.com

[jwplayer Rua8mTuj]

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By HW Media Content Studio

Stop marketing like it’s 2008: You’re invisible

Nov 24, 2025By Bri Lees
From local to global: RE/MAX’s Chris Lim on the next era of real estate relationships

Dec 01, 2025 3:08 amBy HW Media Content Studio
From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

Dec 09, 2025By Bruce Phillips

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.