1 minute read
In 1988, President Reagan authorized FHA to issue reverse mortgages through the Home Equity Conversion Mortgage Demonstration program. Since then, thousands of originators have been hitting the streets, meeting locally with seniors in their communities to talk about the benefits of the loan.
While new forms of origination have developed over the years with the advent of Internet leads and call center operations, there are still many dedicated reverse professionals who prefer to make their living by meeting with seniors face to face, embracing the old-school “feet on the street” approach. This issue of TRR is dedicated to them.
Feet-on-the-street originators work diligently to build meaningful relationships with seniors and the professional partners who advise them. Through active involvement in their local communities, they seek to educate consumers about reverse mortgage loans. These originators put in time with their clients, often meeting in their homes and developing a personal connection that reaches beyond the call of duty for the typical mortgage loan officer.
Reverse mortgage originating is a business like any other, with an objective to make a sustainable living. But for feet-on-the-street originators, who often work very closely with their clientele, the goal is much broader and the work is deeply personal. For them, the greatest reward isn’t closing a loan; it’s helping seniors solve their problems.
