In this issue of TRR, we’ve got a host of content about how reverse professionals can adjust to a new market landscape. Liberty’s Otto Kumbar reveals how you
can aid in the Extreme Summit’s public perception campaign; One Reverse Mortgage’s Richard Mandell talks about bracing for the upcoming release of Financial Assessment; and in our feature story this month, we offer insight on what companies can do to remain profitable in this challenging environment.
In order to survive, it’s clear that originators will have to learn how to connect with that elusive 98 percent. This is a massive undertaking that will require a lot of time, hard work and creativity. But there are so many committed professionals out there who are undeterred by this fact. They are driven by the product’s promise and will do what it takes to bring it to the mainstream.
If you’re a dedicated HECM advocate, consider sharing your ideas with the rest of the space. Reach out to me about how you can be an active participant in this industry’s evolution. With so much happening in this market, it’s more important than ever that industry professionals participate in the conversation about how we can elevate the reverse mortgage product. By putting our heads together and discussing possible solutions, perhaps we can collectively push this product toward the mainstream market.


