Samantha Schoenberg, senior vice president and head of Performance Marketing at Newrez, is a strategic and results-driven leader whose expertise has significantly shaped the company’s growth and retention efforts. With 14 years at Newrez, she has played a pivotal role in improving consumer direct refinance recapture by 13% year-over-year and optimizing the closed-end second and home equity business for better retention. Her ability to balance technical expertise with a holistic understanding of the mortgage industry makes her an invaluable asset to the organization.
Her primary focus is on client recapture and retention, ensuring customers remain engaged within the Newrez ecosystem. Beginning her career in capital markets, she developed a deep understanding of high-impact financial strategies, which she has successfully integrated into her leadership role. She is highly cross-functional, working closely with various teams to build propensity models and implement targeted campaigns that provide borrowers with the right opportunities at the right time. Her data-driven approach and commitment to long-term growth ensure that Newrez continues to evolve and expand its offerings while maintaining strong customer relationships.
Beyond her professional achievements, Schoenberg is dedicated to fostering talent and developing the next generation of leaders. She values hands-on collaboration, ensuring her team understands the business from the ground up. An advocate for company culture, she actively participates in Newrez NOW programs and the Women Empowerment Summit, reinforcing the importance of purpose and inclusion. Through her leadership, mentorship and commitment to excellence, Schoenberg continues to drive impactful change and lasting success at Newrez.
What is one thing you would tell a younger version of yourself?
The future is rarely a straight line. My career at Newrez has been a testament to this, embracing opportunities rather than adhering to a rigid plan. It’s easy to fall into the trap of chasing promotions and following a prescribed career trajectory, but such expectations can limit your potential. What truly matters is staying committed to your hard work while remaining open to the unexpected opportunities that come your way. Don’t be afraid to take risks and explore new paths — you never know what you’re capable of until you give yourself the chance to grow.
Name:
Samantha Schoenberg
Age:
36
Title:
Senior Vice President, Head of Performance Marketing
Company Name:
Newrez
