Brandon Newman, vice president of Marketing at Coldwell Banker Real Estate, is a driving force behind the brand’s continued growth and industry leadership. Focusing on innovative marketing, strategic partnerships and impactful client experiences, he leads efforts that support 100,000 affiliated agents while strengthening brand visibility and engagement. Overseeing the brand’s national advertising — ranked number 1 among real estate companies for 12 consecutive years — he plays a key role in reinforcing Coldwell Banker’s legacy of excellence.
Newman has been instrumental in the brand’s achievements over the past year, leading high-impact marketing strategies that drive success. He spearheaded the continuation of the award-winning “Dream” ad campaign, which aired during the 2024 football season’s Thursday night streaming, inspiring millions to imagine life in their ideal cities. A key component of this campaign is the Coldwell Banker Move Meter — ranked the top tool in real estate by ACE Metrix — which helps buyers and sellers make informed decisions by comparing essential factors like cost of living and quality of life. He expanded localized marketing efforts, launching an initiative that provides affiliates with over 100 customizable assets for video, social and print, helping agents strengthen their personal brands while leveraging Coldwell Banker’s global reputation.
With over 15 years of experience working with top luxury brands, Newman brings a refined approach to brand strategy, ensuring Coldwell Banker remains a leader in real estate. His focus on elevating brand perception, creating meaningful experiences and equipping agents with cutting-edge tools positions the company for continued success in an ever-evolving market.
What is the best piece of advice you have ever received?
The best piece of advice I’ve ever received is to focus on the long-term vision while staying agile enough to adapt to the present. In my role, it’s important to always keep the bigger picture in mind, whether it’s shaping Coldwell Banker’s marketing strategies or empowering our agents with the tools to thrive. This approach has allowed me to not only continue building on our brand’s legacy of success but also to lead in a way that adapts to the ever-evolving real estate landscape.
Name:
Brandon Newman
Age:
39
Title:
Vice President, Marketing
Company Name:
Coldwell Banker Real Estate
