Sasha Stair serves as the chief marketing officer at Xactus, where she brings over two decades of experience in mortgage technology, sales and marketing to her role. She has held executive positions at companies such as Snapdocs, Common Securitizations, Black Knight and RealEC Technologies, where she honed her ability to align business strategy with market trends. At Xactus, she is guiding the company’s transformation into a forward-looking fintech brand, leading initiatives that modernize the company’s image and sharpen its competitive edge in the mortgage technology space.
Over the past year, Stair has led a full-scale relaunch of Xactus’ Intelligent Verification Platform, Xactus360, overseeing a complete refresh of digital assets and messaging to better represent the company’s innovative approach. Her strategic vision has helped reposition Xactus in the market, shifting perceptions and aligning the brand more closely with the evolving expectations of today’s lenders and partners.
Stair’s influence extends beyond marketing execution. She plays a key role in business development, customer engagement and product strategy. She has introduced initiatives such as the Client Advisory Board and has worked cross-functionally to elevate the customer voice in product design. Her work reflects a consistent focus on innovation and adaptability.
An active presence in the mortgage industry, Stair regularly speaks at conferences, appears on podcasts and contributes to thought leadership platforms. She recently earned her Certified Mortgage Banker designation and continues to mentor rising professionals, helping to shape the future of the mortgage industry.
Name:
Sasha Stair
Title:
Chief Marketing Officer
Company Name:
Xactus