Erica Goodwin is reshaping the role of marketing leadership in the mortgage industry with a thoughtful blend of innovation, strategic insight and a deep commitment to community. At First Heritage Mortgage (FHM), she has spearheaded a brand evolution grounded in scalable growth and forward-thinking adoption of technologies such as generative AI. Over the past year, her leadership has brought meaningful transformation to the company’s operations, including the launch of a new customer relationship manager (CRM) with strong adoption, a full website and social media refresh, and the introduction of Mortgage Plus — a comprehensive marketing suite designed to empower real estate and builder partners. Through educational initiatives and hands-on support, she is helping others embrace the digital tools reshaping the industry.
Goodwin’s contributions are not limited to performance metrics. She co-chairs the company’s AI Council, guiding enterprise-wide strategies for the use of generative AI, and has grown the in-house marketing team into a full-service agency supporting nearly 150 loan officers across 18 states and Washington, D.C. Her leadership helped drive a 55% increase in loan volume in 2024 and laid the foundation for continued expansion into 2025.
Equally committed to culture, Goodwin founded the DMV Women’s Group at FHM and co-leads the Miracle Lender Program, which has raised more than $600,000 for Children’s Miracle Network Hospitals. Her work reflects a belief in marketing not just as a growth driver, but as a force for education, empowerment and lasting impact — within her company and across the broader mortgage landscape.
Name:
Erica Goodwin
Title:
Senior Vice President, Marketing
Company Name:
First Heritage Mortgage, LLC
