Since joining Delmar Mortgage, Scott Cange has implemented significant changes across the board as chief marketing officer. He has tackled projects from policy and procedure to the company’s rebranding, all while keeping his team top of mind. In just one year, Cange has refocused the company’s marketing initiatives toward the digital space, building lead-generating campaigns from the ground up. And, he continues to have major, positive impacts on the company’s culture across the organization.
Shortly after joining Delmar Mortgage, Cange put together a year-long campaign to rebrand with a few goals in mind: building credibility in the customer’s mind, introducing Delmar to new audiences through digital marketing and increasing employee retention by continuing to define the organization’s company culture. In just one year Delmar’s views on Google are up 13,400%, visits to the website are up 250%, and hundreds of leads have been driven to loan officers within the organization as a result of Cange’s efforts. Under Cange’s leadership, the Delmar brand successfully relaunched in November with the rebuilding of Delmar’s website, new advertising campaigns and a refresh of the design for all print materials. Since then, the company has measured great success. Cange also worked directly with the ownership team to create new employee recognition and response programs to help make Delmar a better place to work every day.
Name:
Scott Cange
Title:
Chief Marketing Officer
Company Name:
Delmar Mortgage
Industry
Mortgage
