Debbie McGriff is the senior director of single-family marketing and communications at Freddie Mac. She leads the largest marketing team at the company, responsible for communicating on behalf of the company’s single-family business areas. Together with her team, McGriff has set the standard for marketing and communications operations, delivering greater visibility and awareness of how Freddie Mac is making homeownership possible, affordable and sustainable.
For nearly five years, McGriff has guided Freddie Mac marketing professionals to draw a connection between what borrowers need, what housing partners value and the solutions that make housing more accessible and sustainable. McGriff recently launched the marketing campaign for “A Seat at the Closing Table.” This campaign was designed to train loan officers on the nuances of working with underserved borrowers and to offer toolkits and templates that will help them close more loans in minority communities. It features a reputable industry micro-influencer and its social media campaign is already seeing 67,000 impressions in the first three weeks of launch. McGriff and her team were critical to the marketing of several new origination and servicing tool enhancements that improve process efficiency and advance sustainable homeownership. Through the efforts of McGriff and her team, Freddie Mac communicated essential updates to the seller/servicer guide in innovative ways, leveraging digital platforms to increase awareness and understanding of policy updates.
Name:
Debbie McGriff
Title:
Senior Director of Marketing and Communications, Single-Family
Company Name:
Freddie Mac
Industry
Mortgage
