Caitlin Green, senior vice president and head of marketing and corporate communications, has strengthened the ServiceLink brand to not only fuel the company’s revenue growth but also position it as a thought leader and driving force in the mortgage modernization realm. She has built a cohesive, collaborative, results-oriented team dedicated to supporting the industry’s information needs and the ongoing success of the ServiceLink sales, service and technology teams. Green’s knack for communicating complex concepts through straightforward, relatable messaging across every relevant channel is playing a huge role in empowering lenders and servicers to take that next step in modernizing their processes and systems.
Green’s leadership in marketing, public relations and corporate communications has been integral to ServiceLink’s success throughout the industry’s recent volume swings. In 2022, Green’s multichannel content and digital strategies generated high-quality sales leads and pushed brand awareness to new heights; revenue realized as a direct result of her team’s programs was roughly triple the marketing spend. Her sponsorship and mentorship of emerging leaders across the company make Green’s contributions to ServiceLink even more notable. Thanks to her steady support and influence, these individuals are rising to new challenges in their careers and philanthropic endeavors.
Name:
Caitlin Green
Title:
Senior Vice President and Head of Marketing and Corporate Communications
Company Name:
ServiceLink
Industry
Mortgage
