Through cultivating company culture, modernizing how lenders communicate with clients and developing borrower educational initiatives, Newrez’s chief marketing officer, Brad Jones, is working to revolutionize how the mortgage industry is marketed and perceived. His marketing efforts are empowering borrowers with the tools, support and transparency that they need to ensure they are equipped to make the most educated decision for themselves when it comes to choosing a lender and taking out a mortgage.
Under Jones’s leadership, the company now captures data and uses it to market to people when they need it. Jones has not stopped at transitioning a formerly service-first company into a client-first company but has built out the marketing team — from nine employees to nearly 78 today — along the way.
This year, Jones has been instrumental in the launch of Newrez’s partnership with Patch, a local news and information platform. Jones’s two main goals for this initiative were to substantially increase Newrez’s brand awareness and educate borrowers. To achieve the latter, Jones helped develop an all-in-one mortgage hub on Patch that has reached 102K unique users.
What is one thing you would tell a younger version of yourself?
Never show up to a meeting, conversation or strategic call without preparing. You might look like a rookie, but with proper preparation, you can counteract that so that you don’t seem like one.
Name:
Brad Jones
Age:
34
Title:
Chief Marketing Officer
Company Name:
Newrez
