A graphic designer at heart, Eric Zhou leverages over 25 years of marketing experience as vice president of brand strategy at First Guaranty Mortgage Corporation. Zhou uniquely blends participative, visionary and coaching leadership styles to empower his team to think big and understand how their efforts impact the company’s continued success. With a curious and creative mind, he has been influential in developing the Maverick Solutions brand identity, building marketing support and positioning the FGMC brand in the distributed retail channel and implementing strategies and technology to grow the department and drive the company forward.
Under Zhou’s guidance, his team plans to introduce new technology to streamline the MLO onboarding process, automate the development of personalized web pages and utilize industry tools like Total Expert to maximize departmental bandwidth. A quiet force, Zhou’s forward-thinking approach gives FGMC the ability to disrupt the industry while positioning his team and the company for long-term success.
Name:
Eric Zhou
Title:
VP, Brand Strategy
Company Name:
First Guaranty Mortgage Corporation