As the senior vice president of marketing, Jonas Moe is responsible for communications, events, demand generation, branding, creative and market strategy at ICE Mortgage Technology. But on top of the many initiatives he drives, Moe has been the glue that held the marketing team together during a year of incredible change. He coordinated two successful virtual conferences, navigated the company’s branding evolution from Ellie Mae to ICE Mortgage Technology, a part of ICE, and pivoted the company’s marketing strategy to embrace a virtual-first mindset in the wake of a global pandemic.
Over the last year, Moe has gone above and beyond to empower his team and serve his customers. In early 2020, when it became clear that virtual working was here to stay, the mortgage industry was faced with an incredible challenge — keeping pace with record-high refinance volume while working remotely. Moe played a critical role in establishing the company’s market strategy and marketing techniques to reach and support lenders when they needed it most.
Name:
Jonas Moe
Title:
SVP, Marketing
Company Name:
ICE Mortgage Technology