Elizabeth Hillestad has made an impact on Civic Financial Services by creating a growing market share and building a brand that its customers know and love. As a true brand ambassador, Hillestad has fully revolutionized Civic’s marketing department into an extremely high-performing team, concurrently building out transformative marketing operations, scaling Civic’s brand and positioning and establishing Civic’s as a leader in the digital and social media arenas. Most importantly, Hillestad’s innate leadership skills serve as the glue that binds all else — leading with intimate knowledge through the different marketing disciplines while driving her team to achieve growth and greatness, personally and professionally.
During a crisis period in the private lending industry, Hillestad created a massive brand presence for Civic’s. At a time when many lenders were pausing or being shuttered, Hillestad led Civic’s to increase its presence, launch new communications strategies and elevate the private lending industry through media coverage.
Name:
Elizabeth Hillestad
Title:
SVP, Marketing
Company Name:
Civic Financial Services
