As the chief marketing officer for Coldwell Banker with over 20 years of digital, content and social marketing experience, David Marine does more than just market the company’s established real estate brand. In addition to his affinity for storytelling and leading a team of diverse, thought-provoking marketers to reshape a brand that has existed for 115 years, Marine developed the highest-rated ad ever in the real estate category and led the first rebrand for Coldwell Banker in nearly half a century. When faced with the global pandemic, Marine pivoted the brand’s national advertising campaign to strike the right tone and focus on what matters to Americans during an unprecedented time, all while showcasing the new logo and maintaining the brand’s position as an industry leader.
Thanks to David’s creativity, the brand’s heartfelt and relatable ad, “Guiding You Home Since 1906,” was ranked as a top ad of 2020 by Ace Metrix. Marine’s leadership strategy and empathy as a marketer make him invaluable to the Coldwell Banker brand.
Name:
David Marine
Title:
Chief Marketing Officer
Company Name:
Coldwell Banker Real Estate
