At Enact, Nancy Ingalls has engaged with customers in meaningful ways along their customer journey through the use of personalized communications, segmentation and value to build affinity for the business. This approach has led to higher customer retention and engagement and has provided the customer with personalized and relevant experiences that make them feel understood and supported. Over the past year, Ingalls has worked with a small core team and the senior leadership team to create a framework for Enact’s brand strategy to bring to life the new company name, introducing customers to the story behind Genworth Mortgage Insurance’s journey to becoming the Enact group of insurers, and creating efforts to help customers feel a part of Enact’s journey as a new company.
During 2020, Ingalls also assisted in building and managing the team that published two e-books for loan officers to help with creating successful borrower pipelines and developing and executing successful marketing.
Name:
Nancy Ingalls
Title:
Senior Manager of Customer Engagement and Marketing Technology
Company Name:
Enact
