Accessibility greatly affects the homeownership gap. There are fewer bank branches in communities of color, which typically consist of low- to moderate-income households. Lending coverage gaps in these markets exist for many reasons, including historical redlining, the continued decline of minority-owned banks and other market failures.

This white paper explores the benefits of closing the homeownership gap, systemic mortgage industry issues, and how Salesforce is partnering with Rocket Mortgage to enable mortgage as a service and increase minority and first-time homeownership.

Publisher: Salesforce
Date: February 2022