It was ok for lenders to drop everything in 2019 and battle for the extra $326 billion in refi volume. But refi volume will drop by $194 billion in 2020, and second half 2020 estimates could be a repeat of 2018’s unprofitable Q1 and Q4. To avoid this, you must win the purchase war, which is a $1.29 trillion opportunity.
Don’t miss this 2020 prep session where four of the industry’s top customer acquisition and engagement specialists will explain how companies and LOs can use 2019 refi battle tactics to win the 2020 purchase war.
What you will learn:
- Revive unresponsive leads
- Win late-cycle refi market share
- Analyze 2020 home equity & purchase trends
- Engage home buyers before they hit Zillow
Date & Time: December 17th, 2019
Company: Home Captain
