From “Likes” to Leads: Instagram for Loan Officers

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RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By HW Media Content Studio

• Stop marketing like it’s 2008: You’re invisible 

  Nov 24, 2025By Bri Lees

• From local to global: RE/MAX’s Chris Lim on the next era of real estate relationships 

  Dec 01, 2025 3:08 amBy HW Media Content Studio

• From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals 

  Dec 09, 2025By Bruce Phillips

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

• From local to global: RE/MAX’s Chris Lim on the next era of real estate relationships 

• Stop marketing like it’s 2008: You’re invisible 

• RE/MAX accelerates real estate innovation with AI and technology 

• Retirement plans for small-business owners have visible generational gaps 

• VA loans rise as housing market shifts toward buyers