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engage.marketing Virtual Demo: leadPops

Turnkey Mortgage & Real Estate Marketing solutions

We’re a Marketing Partner focused on your ROI by developing lead generation and conversion-optimized solutions, not just pretty looking collateral and websites with stuff to read. leadPops is the only full-service mortgage marketing platform built to help you maximize lead generation and ROI. Born from developing lead conversion solutions for big players like Zillow and Bankrate, leadPops brings the same technology and strategies to Brokers and Originators who want to generate their own exclusive leads (instead of buying leads from a middle man, or relying on Realtors). The leadPops offering includes: semi-custom “ConversionPro” Websites for Mortgage Brokers & Loan Officers, Lead Generation Funnels, PLUS a variety of marketing services, including: Facebook & Google ads, retargeting campaigns, and much more

Most Popular Articles

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RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

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From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

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Updated 9 months ago
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