Build Your Online Brand. Build Your Business.

Build Your Online Brand. Build Your Business. How to leverage digital marketing to achieve success with online homebuyers.

A simple online search can make or break your business. As more borrowers start their homebuying journey online, it’s critical to build your online brand. Understand how to navigate the sea of search engines and algorithms, plus learn how reviews play a big role in creating your online persona, while keeping you relevant in an ever-changing digital environment.

Join New American Funding CEO Rick Arvielo for a revealing look at how his company has leveraged digital marketing and reputation management to go from less than 3,000 online reviews to more than 80,000—all while branding, validating and building national and local trust for his loan originators, branches and company. This informative seminar will connect you with the key drivers behind a proven online digital strategy that continues to increase customer engagement with local in-market loan originators and the company.

Date & Time: December 5th, 1pm CST

Company: New American Funding 

Most Popular Articles

RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.

Nov 17, 2025 3:44 am By

Latest Articles

From resilience to antifragility: Rethinking cybersecurity for real estate and mortgage professionals

In information security, we’ve long spoken about resilience. The goal has been to withstand an attack, recover quickly, and return to business as usual. But in today’s environment—where attackers adapt and evolve daily—resilience is no longer enough. We must go further. We must embrace antifragility.

What's New?
Updated 10 months ago