What makes a real estate team truly attractive to agents in today’s competitive landscape? Jason Mitchell and Jake Kraft of the Jason Mitchell Group explain that it’s not about perks or fancy CRMS — it’s about delivering tangible value that helps agents close more business. In this episode of the Agent Blueprint, Mitchell and Kraft break down the principles behind building a standout value proposition. 

Through stories from new construction and team recruitment, Jason illustrates how leading with exclusivity, accountability, and advocacy sets top-performing teams apart. Learn how to communicate what makes your team unique and why the right agents will want to join, and stay, for the long term.

Follow along to catch Jason’s tip of the month and learn how to sharpen your own leadership approach.