Rob Pieklo on how AFR’s differentiating itself in the market

In this episode of 10 Minute Talks, Diego Sanchez interviews Rob Pieklo, president and COO of American Financial Resources (AFR). Rob shares his journey back to AFR after a hiatus, focusing on the company’s strategy in the wholesale mortgage channel. He discusses the competitive landscape, particularly against major players like UWM and Rocket TPO, and highlights AFR’s unique approach to capital markets, technology, and service levels to differentiate itself in the market.