Kevin Parra, CEO of Plaza Home Mortgage on 2023 Strategy and the Capacity Curve

Today, Plaza CEO Kevin Parra shares how his career as a mortgage lending executive has shaped the actions he is taking to prepare for 2023 and beyond. The conversation focuses on cost-efficient lending, focusing on single-channel strategies and building cultures that support recruiting and retaining the best people.

Kevin addresses some of the industry’s biggest challenges including reducing headcount to match the volume and capacity curve, mortgage rate lock-down issues, and homebuyer affordability. Clayton and Kevin also uncover opportunities in buydown programs, renovation lending, and adjusting strategies to win market share. 

The conversation with Parra spotlights the benefits of experience and a steady hand when economic indicators are opaque. 

Related to this episode:

• Inside mortgage lenders’ strategies for 2023 
• Inflation cooled again in January in a bumpy downward trend
• Housing Market Tracker: Inventory drops as mortgage rates move higher
• Rate lock activity rose sharply from December’s depths

The Housing News podcast explores the most important topics happening in mortgage, real estate, and fintech. Each week a new mortgage or real estate executive joins the show to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.