Salesforce

Originating: The Importance of Customer Relationship Management 

Over the past decade, technology has become a critical part of the mortgage business and has worked its way into lead generation, the sales cycle and the entirety of the operations process. While it is still possible to self-source a lead, take a paper application at the kitchen table and process the loan yourself through “traditional” means, companies that want to grow their business and leverage economies of sale have increasingly turned to technology to help them do this. I could write an entire book on the ways in which customer relationship management (CRM) systems can help you enhance your