realtors

Reimagining a real estate icon: Inside the RE/MAX brand refresh 

Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The RE/MAX balloon has long been one of the most recognizable symbols in real estate, representing trust, consistency and market leadership. But in a digital era where attention spans are short and brand presence must translate seamlessly across screens, even the most established brands need to evolve. To discuss how RE/MAX balanced modernization with legacy in its recent logo refresh, HousingWire spoke with Abby Lee, Executive Vice President of Marketing, Communications and Events at RE/MAX, about the strategy, research and vision behind reimagining a global icon.