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Rentals: No longer the “dirty little secret” of real estate 

Jan 24, 2025By

In today’s housing market, rentals should no longer be treated as the “dirty little secret” of real estate. Far too often, rentals are overshadowed by for-sale properties, yet they play a critical role in the broader housing ecosystem. Rentals are not only essential for millions of Americans who rely on them as their primary housing option, but they also deserve equal attention in terms of their importance to agents and within the housing lifecycle.

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