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Housing

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Navigating the narrative: Strategic messaging for mortgage banking executives 

Jul 08, 2024By

In the ever-evolving landscape of mortgage banking, executives face the critical challenge of leading their teams through turbulent times. This article explores how strategic storytelling and the Three P’s framework—Predict, Preempt, Prevent—can help mortgage banking leaders craft and communicate a compelling vision that inspires resilience and positive action amidst high rates and low housing inventory. Discover the importance of consistent communication, highlighting opportunities, and empowering teams to build a culture of continuous improvement.