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Subprime Lending is Dead; Long Live Subprime Lending? 

Jul 12, 2010By

The lending market needs subprime mortgages. Yes, you read that right: our country, perhaps now more than ever, needs access to loan products for those with poor credit profiles. After all, more of us than ever before are now subprime credit risks. New data released today by FICO Inc. show that a whopping 25.5 percent of consumers now have a credit score of 599 or below. That’s a market of more than 43 million people, and growing every day, too—thanks to unemployment levels that appear set to remain painfully high for the next five years.

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