Settlement Strategy Playbook: The Intent Behind the NAR Settlement
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Master Class: A Settlement Strategy Playbook
Welcome back to the Settlement Strategy Playbook, brought to you by JPAR Real Estate, produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt.
In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents, and brokers from JPAR will join us in every episode to share their expertise.
The second episode of this four-part series features Laura O’Connor, president and COO of JPAR Affiliated Network. Tracey and Laura discuss the intent behind the NAR settlement and the DOJ’s involvement.
Here’s what you’ll learn:
- The settlement change presents opportunities for agents to show their value to consumers.
- Consumer education is crucial in helping both buyers and sellers understand the commission changes.
- The DOJ intended to decouple commissions, and agents must be aware of this and educate their clients accordingly.
Related to this episode:
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
