JPAR’s Growth and Innovation Director shares her ChatGPT playbook

This week on the RealTrending podcast we are joined by Tiffani Marroquin, the Head of Growth and Innovation at JPAR Real Estate, to discuss her journey with AI and how it’s transforming the landscape in real estate.

Tiffani shares her expertise on leveraging AI to streamline business operations and scaling through automation, offering specific examples that she’s implemented at JPAR. She also talks about the importance of viewing AI as a collaborative partner and tool, rather than a threat.

Here’s a glimpse of what you’ll learn:

• AI represents the promise of technology to free up time.
• Scaling is about doing things smarter and more efficiently — not just doing more.
• Predictive analytics can help agents understand their clients better.
• AI can enhance recruiting and retention strategies.
• Hyperpersonalization is a recent key trend in AI development.
• AI should be seen as a collaborative partner, not a threat.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.