Coldwell Banker agent on how to differentiate in today’s market

On this week’s episode of RealTrending Tracey is joined by Michelle Billings, Coldwell Banker agent and the President of Ohio REALTORS.

Michelle has some great advice on how real estate professionals should be differentiating themselves in today’s market, from proactive education strategies to leveraging past client interactions. She also talks about affordability, current housing legislative efforts in Ohio, and how agents should be using their knowledge of market trends and dynamics to help in their business.

Here’s a glimpse of what you’ll learn:

• Michelle Billings has been in the industry for over 23 years.
• Affordability is a major concern in the current real estate market but education is the key for agent success.
• The role of real estate professionals is evolving due to increased consumer access to data.
• Understanding market nuances helps to advise clients effectively.
• Legislative efforts are underway to address things such as rising property taxes.

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.