1000watt’s Brian Boero on thriving in a difficult real estate market
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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Brian Boero, co-founder of real estate branding and strategy firm 1000watt, to talk about how agents and brokers can thrive in a difficult market.
Brian gives us an inside look at what the top real estate brands are saying to consumers now, offers advice for messaging in a down market, and shares insights into what 1000watt’s consumer surveys can tell us about market needs. He also discusses why consumers gravitate towards a “signal of clarity” in challenging times, and how real estate professionals can best provide that signal.
Related to this episode:
The Top of Mind Podcast is produced by Altos Research.
Each week, Altos tracks every home for sale in the country – all the pricing, and all the changes in pricing – and synthesizes those analytics to make them available before becoming visible through traditional channels.
