{"id":2675,"date":"2019-03-08T15:21:09","date_gmt":"2019-03-08T15:21:09","guid":{"rendered":"https:\/\/preprod.housingwire.com\/knowledge\/?p=2675"},"modified":"2019-11-06T14:37:30","modified_gmt":"2019-11-06T14:37:30","slug":"are-you-leveraging-the-data-you-have-to-improve-the-customer-experience","status":"publish","type":"post","link":"https:\/\/preprod.housingwire.com\/knowledge\/are-you-leveraging-the-data-you-have-to-improve-the-customer-experience\/","title":{"rendered":"Are You Leveraging the Data You Have to Improve the Customer Experience?"},"content":{"rendered":"<p>Banks and their salespeople sit on mountains of customer data \u2013 but it\u2019s often segmented and siloed in different departments and Customer Relationship Management (CRM) tools, making it incredibly hard, if not impossible to use. Your database should be your customer base. You should treat customers differently than you treat data.<\/p>\n<p>Adapt your marketing efforts and customer experience to meet the needs of the individual consumer. One size does not fit all. You can\u2019t talk to an empty nester the same way you\u2019d talk to a Millennial. To be hyper-relevant in your marketing, it\u2019s critical to get a handle on your data.<\/p>\n<p>According to eConsultancy, 93 percent of companies have more success in converting prospects into customers when they personalize their marketing. Join Total Expert and South State Bank as we continue this discussion throughout the webinar.<\/p>\n<p><strong> NOTE:<\/strong>\u00a0This is replay of a previously recorded HousingWire Webinar.<\/p>\n<p><strong>Cost:<\/strong>\u00a0$0.00<\/p>\n<p><strong>Publisher:<\/strong>\u00a0HousingWire<\/p>\n<p><strong>Original Webinar Date:<\/strong>\u00a0March 7, 2019<\/p>\n<p>Watch an on-demand replay:<br \/>\n<!-- [if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tportalId: \"4509319\",\n\tformId: \"ecf4ad74-a817-4833-857b-ed86ee9e1abf\"\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banks and their salespeople sit on mountains of customer data \u2013 but it\u2019s often segmented and siloed in different departments and Customer Relationship Management (CRM) tools, making it incredibly hard, if not impossible to use. Your database should be your customer base. You should treat customers differently than you treat data. Adapt your marketing efforts [&hellip;]<\/p>\n","protected":false},"author":685,"featured_media":2676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[65],"coauthors":[79],"class_list":["post-2675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lending","tag-webinar"],"acf":[],"jetpack_featured_media_url":"https:\/\/preprod.housingwire.com\/knowledge\/wp-content\/uploads\/sites\/2\/2019\/03\/Total-Expert-Webinar-500x500.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/users\/685"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/comments?post=2675"}],"version-history":[{"count":2,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2675\/revisions"}],"predecessor-version":[{"id":2840,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2675\/revisions\/2840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media\/2676"}],"wp:attachment":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media?parent=2675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/categories?post=2675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/tags?post=2675"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/coauthors?post=2675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}