{"id":2495,"date":"2018-03-16T20:36:03","date_gmt":"2018-03-16T20:36:03","guid":{"rendered":"https:\/\/preprod.housingwire.com\/knowledge\/?p=2495"},"modified":"2018-09-12T19:04:15","modified_gmt":"2018-09-12T19:04:15","slug":"great-textpectations-the-text-messaging-playbook-for-lenders","status":"publish","type":"post","link":"https:\/\/preprod.housingwire.com\/knowledge\/great-textpectations-the-text-messaging-playbook-for-lenders\/","title":{"rendered":"Great TEXTpectations: The Text Messaging Playbook for Lenders"},"content":{"rendered":"<p>Heightened borrower expectations for a fast, frictionless, and more digital loan process are putting significant pressure on lenders to be responsive in near real time. To better understand shifting borrower expectations for text messaging during the loan process, and how lenders\u2019 use of texting measures up against those expectations, 500 borrowers and 350 lenders were surveyed.<\/p>\n<p><strong>Publisher:<\/strong> Ellie Mae<br \/>\n<strong>Date:<\/strong>\u00a0March 2018<\/p>\n<p>Fill out the form below and receive the white paper in your inbox.<br \/>\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tportalId: \"4509319\",\n\tformId: \"6069c759-14ee-4f7d-8ceb-952eb4cfb956\"\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heightened borrower expectations for a fast, frictionless, and more digital loan process are putting significant pressure on lenders to be responsive in near real time. To better understand shifting borrower expectations for text messaging during the loan process, and how lenders\u2019 use of texting measures up against those expectations, 500 borrowers and 350 lenders were [&hellip;]<\/p>\n","protected":false},"author":675,"featured_media":2496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[59,63],"coauthors":[],"class_list":["post-2495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lending","tag-top-picks","tag-white-paper"],"acf":[],"jetpack_featured_media_url":"https:\/\/preprod.housingwire.com\/knowledge\/wp-content\/uploads\/sites\/2\/2018\/03\/2018-03-EllieMaeSMS-500x500.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/users\/675"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/comments?post=2495"}],"version-history":[{"count":0,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media\/2496"}],"wp:attachment":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media?parent=2495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/categories?post=2495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/tags?post=2495"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/coauthors?post=2495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}