{"id":2155,"date":"2015-06-17T20:23:24","date_gmt":"2015-06-17T20:23:24","guid":{"rendered":"https:\/\/preprod.housingwire.com\/knowledge\/?p=2155"},"modified":"2019-11-06T14:54:00","modified_gmt":"2019-11-06T14:54:00","slug":"mortgage-lending-shaped-by-the-customer","status":"publish","type":"post","link":"https:\/\/preprod.housingwire.com\/knowledge\/mortgage-lending-shaped-by-the-customer\/","title":{"rendered":"Mortgage lending shaped by the customer"},"content":{"rendered":"<p>&#8220;Mortgage Lending Shaped by the Customer&#8221; closely examines insights from Accenture&#8217;s recent consumer research study &#8211; the 2015 North America Consumer Digital Banking Survey. For bank and non-bank lenders in North America to compete and grow, they need to better understand and anticipate what today&#8217;s borrowers really want.<\/p>\n<p>Analysis on numerous data points uncovered three key consumer attitudes toward mortgage lending:<\/p>\n<p>\u2022 Borrowers see a mortgage transaction, not a bank relationship.<\/p>\n<p>\u2022 Straying among borrowers is increasing.<\/p>\n<p>\u2022 Borrowers prefer digital mortgage interactions.<\/p>\n<p>These insights point to why mortgage lenders need to use digital innovation to deliver a meaningful customer experience and turn mortgage events into healthy, sustainable customer relationships.<\/p>\n<p><strong>Publisher: Accenture<\/strong><br \/>\n<strong>Date:<\/strong>\u00a0June 2015<br \/>\n<strong>Format:<\/strong>\u00a0White Paper<\/p>\n<p><a href=\"http:\/\/marketing.housingwire.com\/acton\/formfd\/4321\/004d:d-0002\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2063 size-full\" src=\"https:\/\/preprod.housingwire.com\/knowledge\/wp-content\/uploads\/sites\/2\/2014\/03\/btn_click2view.png\" alt=\"btn_click2view\" width=\"148\" height=\"32\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Mortgage Lending Shaped by the Customer&#8221; closely examines insights from Accenture&#8217;s recent consumer research study &#8211; the 2015 North America Consumer Digital Banking Survey. For bank and non-bank lenders in North America to compete and grow, they need to better understand and anticipate what today&#8217;s borrowers really want. Analysis on numerous data points uncovered three [&hellip;]<\/p>\n","protected":false},"author":686,"featured_media":2156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[59,63],"coauthors":[80],"class_list":["post-2155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lending","tag-top-picks","tag-white-paper"],"acf":[],"jetpack_featured_media_url":"https:\/\/preprod.housingwire.com\/knowledge\/wp-content\/uploads\/sites\/2\/2015\/06\/Accenture.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/users\/686"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/comments?post=2155"}],"version-history":[{"count":1,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2155\/revisions"}],"predecessor-version":[{"id":2912,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2155\/revisions\/2912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media\/2156"}],"wp:attachment":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media?parent=2155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/categories?post=2155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/tags?post=2155"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/coauthors?post=2155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}