{"id":2123,"date":"2014-12-15T17:59:46","date_gmt":"2014-12-15T17:59:46","guid":{"rendered":"https:\/\/preprod.housingwire.com\/knowledge\/?p=2123"},"modified":"2019-11-06T14:57:29","modified_gmt":"2019-11-06T14:57:29","slug":"winning-customers-over-requires-innovative-thinking","status":"publish","type":"post","link":"https:\/\/preprod.housingwire.com\/knowledge\/winning-customers-over-requires-innovative-thinking\/","title":{"rendered":"Winning customers over requires innovative thinking"},"content":{"rendered":"<p class=\"p2\">As the mortgage lending industry continues to work through a myriad of challenges, one truth is emerging clearly.\u00a0 Consumers will be won or lost based on how easy lenders make it to engage with them.<\/p>\n<p>While giving borrowers a smooth and efficient process is key to winning them over, the successful lender of tomorrow must recognize the need to reinvent the process, to give borrowers an experience that allows them to engage wherever they are and on whatever device they want.\u00a0 This article explores how process efficiencies are the key to winning today&#8217;s borrower as well as the borrower of the future.<\/p>\n<p><strong>Publisher:\u00a0KPMG<\/strong><br \/>\n<strong>Date:<\/strong>\u00a0December 2014<br \/>\n<strong>Format:<\/strong>\u00a0White Paper<\/p>\n<p><a href=\"http:\/\/marketing.housingwire.com\/acton\/formfd\/4321\/0041:d-0002\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2063 size-full\" src=\"https:\/\/preprod.housingwire.com\/knowledge\/wp-content\/uploads\/sites\/2\/2014\/03\/btn_click2view.png\" alt=\"btn_click2view\" width=\"148\" height=\"32\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the mortgage lending industry continues to work through a myriad of challenges, one truth is emerging clearly.\u00a0 Consumers will be won or lost based on how easy lenders make it to engage with them. While giving borrowers a smooth and efficient process is key to winning them over, the successful lender of tomorrow must [&hellip;]<\/p>\n","protected":false},"author":686,"featured_media":2127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[59,63],"coauthors":[80],"class_list":["post-2123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lending","tag-top-picks","tag-white-paper"],"acf":[],"jetpack_featured_media_url":"https:\/\/preprod.housingwire.com\/knowledge\/wp-content\/uploads\/sites\/2\/2014\/12\/customer.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/users\/686"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/comments?post=2123"}],"version-history":[{"count":1,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2123\/revisions"}],"predecessor-version":[{"id":2919,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/posts\/2123\/revisions\/2919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media\/2127"}],"wp:attachment":[{"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/media?parent=2123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/categories?post=2123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/tags?post=2123"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.housingwire.com\/knowledge\/wp-json\/wp\/v2\/coauthors?post=2123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}