As consumers are entering the home buying journey, their rental history reveals more than just where they lived—it uncovers critical insights into affordability, credit behavior, and financial readiness. In this session, we’ll explore how Rent Bureau Data and Observed Data can help mortgage lenders and marketers optimize lead generation and reduce costs.
Learn how rental payment patterns correlate with income, credit improvement, and mortgage risk—and how to use these insights to target the right consumers at the right time. Discover how Experian’s suite of verification tools can streamline pre-qualification and closing, while keeping your budget in check.
Live Event Date: October 30th 1 p.m. CT
Sponsored by: Experian
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What you’ll learn:
- How to Use Rental Data to Predict Income Affordably
Learn how Rent Bureau data and observed data can be leveraged to estimate annual income—reducing reliance on more costly verification tools early in the lead funnel. - Behavioral Signals That Indicate Mortgage Readiness
Discover how rental payment history, employment tenure, and credit score trends can help identify high-potential homebuyers before they apply. - Optimizing Lead Generation with the Right Data at the Right Time
Understand which data sources—Rent Bureau Data, Observed Data, Verified Data—are best suited for each stage of the homebuying journey. - Risk Indicators That Predict Mortgage Delinquency
Explore how negative rental payment patterns correlate with first mortgage delinquency rates and how to use this insight to refine targeting and risk models.
Meet the Panel:
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