NextGen homebuyer report: Key insights

How are younger generations overcoming affordability challenges in today’s housing market? The 2025 NextGen Homebuyer Report reveals how Gen Z and Millennials are adapting with creative strategies — co-buying, house hacking, and leveraging digital tools — to achieve homeownership. Kristin Messerli, Executive Director of FirstHome IQ will break down the latest findings from the report, including declining trust in financial institutions and the growing influence of social media and AI in the homebuying journey.

What you’ll learn:

  • How affordability constraints are driving alternative homebuying strategies
  • Why trust in financial institutions is plummeting — and what it means for lenders
  • The growing role of YouTube, social media, and AI tools in homebuyer education
  • Key generational differences in homeownership aspirations and financial confidence
  • The critical gap in financial education and its impact on first-time buyers

Don’t miss this opportunity to understand how the next generation of buyers is reshaping the market. Register now!

Date & Time:  March 19th 1 p.m. CT (Can’t make the live event? Register for the on-demand recording!)

Meet the Panel:

Zeb-Lowe

Zebulon Lowe
Director of the Content Studio,
HousingWire

 

Untitled design (16)

Kristin Messerli
Executive Director, FirstHome IQ



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