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Technology

With the sluggish housing market, potential recession, and other factors keeping potential homebuyers on the sidelines, mortgage companies, along with others across the housing industry, have been looking for ways to drum up new business and stay afloat. In many cases, that has translated to making big investments into new technology to set themselves apart from the competition. In turn, fascinating advances are being made to the mortgage technology space, from AI-powered customer support options to new listing and lending platforms that offer potential homebuyers and sellers unique and advanced tech features. 

Given how quickly the new advances are emerging, it’s important for mortgage industry professionals to keep their fingers on the mortgage technology pulse. The advances being made in this part of the industry can have a significant impact on how real estate business is conducted, and you can stay up-to-date on the mortgage technology news you’re looking for with HousingWire’s mortgage tech coverage.

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The AI search revolution: Rethinking real estate content strategy in the era of the AI overview 

Feb 26, 2025 5:30 amBy

The introduction of artificial intelligence overviews is changing how users consume information online. Traditional top-of-funnel searches — like “how-to” topics and basic informational queries — now stem from AI-generated overviews on search result pages. And, AI overviews don’t just aggregate information randomly. They strategically source content from:

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