Opinion

Recruiting the same loan officer and expecting different results   

Over the last 30 years in this business, I’ve seen a lot of loan officers come and go. I’ve seen managers get promoted, demoted, and disappear. I’ve seen companies rise, fall, rebrand, and recycle their value props like clockwork.
But the one thing that doesn’t seem to change — the thing that might actually be costing our industry the most — is how we continue to hire the same kind of people, using the same logic, with the same expectations… and then we’re shocked when the outcome doesn’t change.