Gina McCort is Vice President of Sales at Cinch Home Services, where she leads national strategy and partnerships in the residential real estate space. With more than 25 years in the home services industry, Gina has built her career on connecting brokerages, agents, and platforms with solutions that add value to the homeowner experience.
She specializes in developing partnerships that extend beyond the transaction, focusing on service delivery and protection plans that strengthen the long-term customer journey. Her work centers on helping partners drive both revenue and customer loyalty through innovative business development, marketing enablement, and scalable solutions.
As a seasoned sales leader and strategist, Gina brings a deep understanding of how ancillary services can support the real estate ecosystem, offering both practical benefits for homeowners and growth opportunities for partners.