Bri Lees, Head of Marketing at NEO Home Loans and advisor to mortgage leaders, exposes the industry's comfortable delusions. Mortgage revolutionized operations and technology, but marketing stayed frozen in 2008, and she's made a career dismantling the excuses that keep it there. She’s the executive who saw what mortgage marketing could be and couldn’t live with what it was. Known for tearing down the “flyer factory” mindset, she rebuilds teams as growth engines, proving marketing isn’t a support desk, it’s the infrastructure that drives revenue, recruiting and borrower trust. Lees built her reputation by saying the things everyone else is too polite to publish.
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