The most successful real estate agents aren’t always the ones with the most experience, but rather those who learn how to leverage real estate marketing companies and digital tools for their success. An experienced, results-driven marketing company will help you hone your brand and create marketing assets and campaigns that attract new business like a magnet. The challenge? Finding the one that actually delivers, month after month, on-time and on-budget.
To make it easier, we reviewed dozens of top contenders to uncover the best real estate marketing companies for 2025. We looked at pricing, industry expertise, the services and features they offer and real-world customer reviews. Whether you want to build a custom website, run smarter email campaigns, or boost your social media presence on a budget our top picks will help you make it happen.
Market Leader: Best all-in-one marketing solution
If you’re looking for a comprehensive real estate marketing solution with a strong focus on automation, Market Leader should be on your radar. This all-in-one marketing hub helps you build a fully customizable website and offers sophisticated automations and industry-leading marketing services to attract leads and stay top of mind.
What sets Market Leader apart, however, are its lead packages. Subscribers pay a flat rate for a specified number of exclusive leads each month. Rather than pushing leads to multiple agents at once, Market Leader pairs leads with the best-suited agent for them — eliminating the mad dash to be the first agent to respond.
Let’s also not forget Market Leader’s sophisticated customer relationship management (CRM) system. Agents can automate email drip campaigns, set up paid ads on social media and order print marketing materials — right from the platform.
Features and services
- IDX websites
- Email drip campaigns and marketing automation
- Direct mail marketing, including flyers and postcards
- Automated home valuation and equity reports for lead nurturing
- Sophisticated CRM
- Done-for-you PPC advertising on Meta and Google
- Done-for-you monthly newsletters
- Single property websites
Pros and cons
- One-stop-shop for real estate marketing
- Full suite of online and offline marketing services and tools
- Flat rate for 100% exclusive leads
- Affordable pricing
- No free trial, money-back guarantee or discount for annual subscriptions
- Zip code-specific leads can be inconsistent
- Website designs might not work for every brand
Customer reviews
- Reviews suggest the leads provided are not always the most qualified, but experienced agents who feel more confident screening buyers report industry standard conversion rates. Others rave about the variety and quality of marketing services and tools that Market Leader provides for the price.
READ OUR
Coffee & Contracts: Best for social media marketing
If you’ve ever wished that someone would create a plug-and-play social media roadmap for you then Coffee & Contracts is the marketing company for you. Signing up for Coffee & Contracts gives you unlimited access to agent-created templates, content calendars, trending audio and expert strategies to help you excel in your social media marketing efforts.
Coffee & Contracts was founded by Florida-based real estate agent Haley Ingram, who recognized the struggles of fellow agents with their social media content. It is tailored specifically for real estate agents and teams and provides ready-made, beautifully designed and relevant social media posts for Instagram and Facebook.
Coffee & Contracts also offers video templates and scripts for social media, a database of content categorized by type, as well as full marketing campaigns that include lead magnets, emails and social posts. New templates are added weekly, so you’ll never have to wonder what to post on social media.
Features and services
- Content calendar provides templates for every day of the week
- Attractive and trendy social media templates and copy
- Weekly Instagram Reels trends report
- Full marketing campaigns with lead magnets, email templates and social media posts
- Facebook mastermind group with 5,000-plus agents
- Weekly live marketing and social media training from Haley
- Templates and scripts for Instagram Reels
Pros and cons
- Social media templates made for and by real estate agents
- Trendy designs and scripts designed for building engagement on social media
- A searchable database of content and marketing collateral organized by topic
- Templates and scripts for Instagram Stories, Facebook Reels, TikTok, YouTube and more
- Designs are not exclusive to your brand and may also be used by other agents
- No marketing automation or scheduling features
- Basic Canva skills are required to customize templates
Customer reviews
- Agents rave about the template designs, content calendar and extensive content library. However, some wonder whether it’s worth paying more for a social media manager and custom designs that can’t be repeated elsewhere on the internet.
TREM Group: Best full-service marketing company
TREM Group is a full-service real estate marketing company with over a decade of experience providing marketing services for agents, teams and brokerages. A digital-first agency, TREM Group offers a suite of marketing services that include Google and Meta PPC advertising, IDX websites and YouTube marketing.
For top-producing agents, teams and brokerages, TREM Group offers custom branding services from logos to custom web design. An integrated CRM with campaign and lead management tools rounds out the package.
TREM Group’s custom full-service marketing solutions make it an ideal choice for top-producing agents, teams and brokerages willing to invest in marketing. The company’s extensive experience marketing new developments will also benefit real estate developers and property managers.
Features and services
- Sophisticated and thoughtfully designed IDX websites with integrated CRM
- Targeted landing pages
- Google and Meta PPC advertising
- Meta and YouTube remarketing campaigns
- Custom branding and website design services
- Comprehensive new development marketing services
Pros and cons
- Design quality is top-notch
- IDX websites stand out from the crowd
- Over a decade of real estate marketing experience
- Digital marketing services and software in one package
- Full-service marketing company with prices to match
- Opaque pricing structure
- No print marketing services offered
- Not an ideal solution for newer agents or small teams
Customer reviews
- TREM group scores an average of 4.9 on Google reviews. Clients raved about the company’s websites, professionalism and white-glove customer service.
Real Geeks: Best for integrated lead generation
Imagine a real estate marketing company that works like a well-oiled machine, where Facebook and Google ads direct potential clients to your website to be captured as leads and sent directly to your CRM. That’s Real Geeks – a real estate marketing powerhouse designed to help real estate agents market their businesses at scale.
The Real Geeks ecosystem revolves around your IDX website equipped with lead-capture landing pages and seamless marketing automation, including leading-edge AI chat. Real Geeks focuses on driving traffic to your site through done-for-you paid ads on social media platforms and offers sophisticated tools to convert and nurture them.
While Real Geeks offers a robust CRM and email marketing, the primary value is the unbeatable lead generation capabilities. If you’re looking to supercharge your marketing efforts and drive more traffic to your website, Real Geeks is an ideal choice.
Features and services
- SMS text auto-responders
- Google and Meta PPC advertising
- Automated property valuation lead magnet tool
- Automated email and text drip campaigns
- AI-assisted chatbot helps you vet and nurture leads
- Extensive support and coaching library
Pros and cons
- All-in-one CRM and IDX website marketing platform
- Integrated marketing tools, including SMS auto-responder, AI chatbot and automated market reports
- Marketing team has extensive experience creating high-converting real estate PPC ads
- Upgrading features and services might be cost-prohibitive for some agents
- No free version or free trial
- Learning curve might be steep for some agents
Customer reviews
- With over 80 four- and five-star reviews on G2, customers seem to agree that RealGeeks is the “real” deal for lead generation and client management.
Placester: Best for agent websites + built-in CRM
While Placester may keep pricing affordable, it doesn’t cut corners on quality websites and design services for Realtors. Placester’s codeless website builder gives busy agents an easy-to-use drag-and-drop editor that lets them create, customize, and launch their websites without dealing with complicated CSS or HTML code.
Some agents enjoy designing their own sites, while others prefer to leave it to the professionals. Fortunately, Placester’s creative design team is available to help as much or as little as you need. For a $50 monthly upgrade, you can choose the “Do It For Me Service,” where Placester’s team sets up your website, makes changes, and handles ongoing updates. Need a fully custom site? Placester’s design team can build one for you, with prices starting at just $300. You can see an example below.
In addition to its codeless website builder and custom design services, Placester includes a built-in CRM that funnels leads directly from your website into your pipeline. Though simple, the CRM helps you start working with clients right away and stay organized as you grow your real estate business.
![FireShot Capture 136 - Massachusetts Real Estate Jack Conway - [www.jackconway.com]](https://preprod.housingwire.com/wp-content/uploads/2025/06/FireShot-Capture-136-Massachusetts-Real-Estate-Jack-Conway-www.jackconway.com_.png?w=1024)
Features and services
- Codeless website builder
- Done-for-you website setup
- Custom website design
- Custom content creation, including blogs, emails and social media posts
- SEO tools for optimization on search engines
- Lead capture forms
Pros and cons
- Option for gated content
- Unsplash media library included
- Ability to add website pages
- Import contacts into the Placester CRM
- Control over branding
- Custom landing pages available in higher-tiered packages
- Limit on emails per package
- No agent management tools
- No lead routing
Customer reviews
- Reviews generally indicate that Placester goes above and beyond for their clients and that they are creative and responsive.
REimagineHome: Best for AI-powered virtual staging + property marketing
REimagineHome leverages cutting-edge AI technology and in-house designers to help agents create Zillow-ready, virtually staged images for their listings. For a fraction of the cost of traditional virtual staging, REimagineHome’s AI can virtually stage any room in dozens of styles at the click of a button. Simply choose your room type, select a décor style and REimagineHome’s AI will declutter and virtually stage your photo in seconds. The results are remarkably realistic and stylish.
If your listing lacks curb appeal, REimagineHome can create realistic renderings of landscaping and exterior renovations—an easy way to help buyers visualize the property’s potential after upgrades. It’s an ideal solution for busy listing agents who want to market their properties in a variety of décor styles without incurring significant expenses.
Features and services
- AI-powered virtual staging with 30-second turnaround time
- AI-powered landscaping and exterior renovation
- Multiple rooms and decor styles to choose from
- AI furniture removal and decluttering
- Human-assisted virtual staging available
- Can add custom decor (e.g., a single lamp)
- API available (to add AI virtual staging services to your website)
Pros and cons
- Realistic and stylish virtual staging
- 30-second turnaround time
- The top-performing virtual staging company in our testing
- Shareable before and after image sliders
- Trusted virtual staging solution for the California Regional Multiple Listing Service (CRMLS)
- Limited number of revisions per credit
- Human-assisted virtual staging is relatively pricey
- Increasing competition from free AI image generation models as technology improves
Customer reviews
- Styldod, REimagineHome’s parent company, has an average score of 4.9 on Capterra. Customers rave about the company’s responsive customer service, fast turnaround time and realistic virtual staging. However, users of a previous version of REimagineHome’s exterior renovation feature noted inconsistencies between the prompts they entered and the images produced.
Related article
Agent Image: Best for custom web design
Agent Image builds award-winning, custom real estate websites to help you carve out an online niche in your local market. Their fully supported, custom designs don’t come cheap, but they’re crafted by a creative team with nearly 25 years of experience creating sites for top-producing agents, teams, and brokerages.
Beyond custom web design, Agent Image also offers results-driven marketing services, including PPC advertising and SEO, making it a one-stop-shop to market your business online.
Features and services
- Attractive and highly-functional real estate websites
- Marketing services include website design, PPC advertising and SEO
- Trusted by Realtrends Verified award-winning agents and teams
- Choose from DIY options to completely done-for-you website design
Pros and cons
- A concierge-style experience for creating your website
- Multiple price points to choose from
- You own your website
- You work with the designers to design what you want and what works for you
- Fully customized websites are pricey for individuals (but they are top-notch!)
- Ongoing website support is available (Yay!), but it’s an investment
Customer reviews
- Many users appreciate that their Agent Image website is beautifully designed and very user-friendly.
Rechat: Best AI-powered marketing suite
Rechat provides agents with an AI-powered marketing suite that allows them to produce and publish high-quality marketing materials faster. Using Rechat’s mobile app, agents can quickly create and publish on-brand emails, social media content, videos, CMAs and even digital ads.
For teams and brokerages with more bespoke branding needs, the company will work with you to ensure all marketing materials meet exacting brand standards. Rechat also provides comprehensive analytics to track the success of your marketing campaigns and deal pipeline.
Rechat is a perfect solution for teams and brokerages that want their marketing to stand out in highly competitive markets. It simplifies the marketing and advertising process, putting power into the hands of agents.
Features and services
- Comprehensive marketing suite includes email, social media, CMAs and agent networking
- AI-powered email and social media post creation
- Analytics to track results of campaigns and deal flow
- Stunning social media-friendly design
Pros and cons
- Seamlessly integrated marketing, advertising and productivity tools for agents
- Custom design and branding services
- AI-powered emails and social media posts
- Trusted by top brokerages, including SERHANT. and Douglass Elliman
- Only available for teams and brokerages
- Replaces rather and augments other marketing tools and CRMs
Customer reviews
- With an average review of 4.8 on G2, Rechat is one of the highest-rated marketing companies in the industry. Reviewers raved about the company’s dedication to client success and the quality of their marketing materials. This is no surprise to us. On a recent demo call with the company, we were thoroughly impressed with their professionalism and passion for real estate marketing.
Wise Pelican: Best for direct mail marketing
While digital marketing is essential in today’s real estate industry, traditional methods like direct mail can still yield impressive results. Wise Pelican specializes in direct mail marketing for real estate professionals, most notably emphasizing the almost-forgotten art of the real estate postcard.
Wise Pelican offers a range of direct mail marketing materials, from open house flyers to farming postcards to FSBO letters. The company provides customizable templates as well as the option to upload your own designs. Custom mailing lists can be created by drawing a polygon on an area map or based upon a specified radius around an address.
Direct mail can be an effective way to target specific geographic areas or demographics, and Wise Pelican simplifies the process for real estate agents looking to tap into this old-school, time-tested marketing channel.
Features and services
- High-quality mailers ranging from flyers to postcards to FSBO letters
- Postcard campaigns specifically designed for real estate
Pros and cons
- High-quality mailers
- Memorable printed assets
- Quick service
- Wide variety of real estate templates
- Editing postcard templates may not be the most user-friendly experience
- Delivery issues have occurred, though postcards are trackable after they are sent
Customer reviews
- Reviews are generally positive and indicate that Wise Pelican knows the real estate industry well and provides exceptional customer service.
- 87% of users rated Wise Pelican five stars on Trustpilot
- 4.8 stars from 563 reviews on Google
Real estate marketing company FAQs
How do I choose a real estate marketing company?
To choose the right marketing company, it’s crucial to take the time to assess your marketing needs, budget, and long-term business goals. Then, create a list of companies who have proven track records helping other agents, teams or brokerages achieve similar goals, preferably in your niche and local market.
Next, set introductory calls with each marketing firm and spend time comparing the pros and cons. Communicate in advance that you are evaluating a few different options, and once you think you have your marketing team assembled, sign up for a monthly subscription or pay for the company’s services.
What services do real estate marketing companies offer?
The services real estate marketing companies provide vary widely. Large, full-service marketing agencies such as TREM Group often do it all, from brand creation to websites to advertising, while smaller firms like Wise Pelican specialize in a specific marketing niche. Here are the most common services on offer and how they can help you achieve your marketing goals:
- IDX Websites – Help establish an online presence and capture buyer and seller leads.
- Google and Meta PPC ads– Target and capture seller leads on Google’s search advertising and display network, and Buyer leads on Meta’s social media platforms.
- Branding -Define or refine your brand to appeal to your ideal clients.
- SEO– Helps your website rank better on search engines and drive organic low-funnel traffic.
- Social media marketing– Assists you in staying top of mind, building brand awareness and driving leads on social media platforms.
- Marketing automation-Automates common marketing tasks.
- Print marketing– To stay top of mind in your farm area over the long haul.
- Virtual staging (including AI virtual staging)– Helps your prospective buyers visualize what your listing might look like furnished.
What can I expect working with a real estate marketing company?
If this is your first time considering a real estate marketing company, it’s natural to wonder what to expect. Most importantly, remember that specifics can vary from one provider to another — there is no one-size-fits-all marketing firm. However, there are certain fundamental features you should look for when working with a vendor of any kind, including:
- Renewable contracts: Real estate marketing isn’t a sprint; it’s a marathon. It demands ongoing attention and the flexibility to adjust strategies based on audience feedback. The most reliable marketing companies will typically require a minimum three-month commitment to ensure a sustained, effective campaign.
- Clear communication: If you’re investing in a company’s services, you should have a direct line of communication when you have questions or require assistance, whether that’s a chatbot, support email address or online discussion forum.
- Trust: If you expect to collaborate on creative assets, like graphic design and website copy, you should trust your marketing company’s judgment and be able to communicate effectively when there are disagreements.
- Performance metrics: Your investment should yield results. A reputable real estate marketing company should provide a method to track the value you’ve received for your expenditure, whether it’s a shared editorial calendar or a detailed performance report.
Our methodology: How we chose the best real estate marketing companies
Vetted by HousingWire’s expert real estate agents, brokers and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of the U.S. housing market for housing professionals.
To find the best real estate marketing companies, we analyze dozens of companies, products and platforms, run them through rigorous testing, view product demos, read countless customer reviews and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).
We do all of this with the reader in mind, analyzing each tool to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!
