Want more listings this year? Offrs is a predictive analytics tool that focuses on generating listing leads for real estate agents. For more than 10 years, they’ve been leveraging big data using a patented algorithm that sifts through more than 250 data points to determine which homes and homeowners in your zip code are likely to sell their property in the next 12 months.
Then, Offrs helps you target your marketing efforts and spend on those homeowners with the most potential in your targeted zip codes. You can benefit from Offrs’ automated digital marketing, automated lead nurturing, and even an inside sales function. Offrs does the bulk of the work for you and as an agent, you get to jump in when leads have been pinpointed and then qualified, saving you time, energy, and money.
Want to learn more? In this article, we’ll review Offrs’ suite of products that are designed to help agents laser-focus their marketing efforts on leads with the most potential, and automate processes — allowing you to jump in at just the right moment with your effective listing presentation and take those leads across the finish line.
Summary
Offrs at-a-glance
Predictive Analytics:
With every home sale, Offrs algorithm improves its understanding of who will be likely to sell their home next. After more than a decade, it can predict which homes will go on the market with an accuracy of more than 70%! The algorithm looks at life events, income, mortgage debt, job changes and more, helping you to generate high-quality leads more cost-effectively.
Agents gain exclusive access to leads within their neighborhood or targeted zip code(s) and receive a guaranteed minimum of 30 leads per month using Offrs. You can identify sellers very early, giving you access to them before they’re talking to other agents. Predictive analytics data powers everything you’ll do next with Offrs.
Automated Digital Advertising:
Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s). Ads drive homeowners to a home valuation tool and lead capture, where they can drop in their email address to get an home value estimate.
Lead Nurturing:
Agents gain access to a Real Estate AI Assistant called RAIA — a proprietary tool that communicates with and further qualifies leads found in the steps above by engaging them in automated text and email conversations. RAIA ranks those conversations. As an Offrs user, you’ll be notified about the highest-ranking, most promising conversations occurring between homeowners in your area and RAIA.
Lead Conversion:
Finally, Offrs most premium package includes ROOF, an inside sales team that can jump in and further qualify your local leads found through the process, above. A human at their ROOF call center will dial the hottest leads that RAIA has nurtured to determine two things: are they looking to sell and would they like to speak with an Offrs agent? Think of it as your concierge inside sales agent or ISA — setting you up for success to close on listings within your targeted zip codes.
Who is Offrs best for?
Offrs is best for agents who want an alternative to relying on pay-per-click (PPC) marketing to find real estate leads. Offrs’ predictive analytics technology is a welcome alternative, helping agents in particularly competitive markets to be the first agent a seller talks to.
Using data, automation, digital advertising and lead nurturing, Offrs has generated thousands of listings for agents across the country. Today, more than 250,000 agents use one or more of Offrs’ real estate products to impact their bottom line.
Offrs is built on the idea that predictive analytics and big data can be used to grow your real estate business, and the company reports an average commission per listing of more than $12,000.
Offrs key specs
- Artificial intelligence: Yes
- Automated marketing: Yes, you can use Offrs automated email marketing system or online advertising to connect with quality leads
- Exclusivity: Yes
- Trial period: No
- Contract requirements: Six-month contract
Offrs Programs
AI-Generated Exclusive Listing Leads
Access predictive sellers in your area with Offrs’ Territory Builder, Lead Feed, and Lead Capture features.
- Territory Builder: Search by zip code and access contact information for all homeowners, as well as Offrs’ leads.
- Lead Feed: Get daily leads through proven online advertising and a multitude of data providers from relevant real estate websites.
- Lead Capture: Get the right leads at the right time with Offrs’ lead capture ads and landing pages.
AI-Powered Lead Gen
- A patented algorithm: Offrs patented algorithm uses machine-learning A.I. to predict which homes are most likely to sell in the next 12 months, so you don’t waste your time trying to connect with homeowners that aren’t serious about selling. That data is then used to create high-conversion advertising.
AI + ISA Powered Lead Gen
- Conversational AI: Offrs’ patented technology, R.A.I.A, generates conversations with incoming leads using SMS and email, and is trained to convert leads into appointments for you.
- A Human Touch: Offers’ inside sales agent (ISA) team, ROOF, then uses R.A.A.I. to qualify leads and reaches out to you with referrals. What impresses us is how ROOF’s team of licensed agents balance out the AI aspect with human support. The ROOF team responds to leads that need human intervention and manages the referral of leads ready to speak to an agent.
Offrs products
RAIA
$499 per month
RAIA is Offrs patented technology and generates conversations with leads found using Offrs smart data. RAIA is your real estate A.I. assistant that engages leads in conversation via text or email. Featuring RAIA, lead scoring, and a maximum of 300 uploaded leads every month, this product includes a 25% ROOF Referral Fee paid on closings. Ad budget and lead generation are not included.
RAIA Premium + ROOF
$799 per month
If lead generation isn’t enough and you need conversion support, look no further than Offrs premium product, which includes RAIA, a lead feed, and a lead capture page. A custom territory builder and ad budget are also included with this package. Also available is support from the ROOF ISA team at a 25% referral fee.
RAIA Premium + ISA
$1,199 per month
With Offrs Premium + ISA product, you get everything in Premium along with the added benefits of support from the ROOF ISA team (no referral fees), exclusive referrals for one zip code, and up to 10 zips. This product also includes the ISA service.
Offrs Pros & Cons
- Guarantees 30 leads per month with its new Lead Feed product. Will automatically expand your area at no additional cost if you get less than 30 leads.
- Helps generate high-quality leads leveraging Offrs predictive analytics tools to find potential sellers (cost is dependent on your ad budget).
- Lacks true CRM features or long-term follow-up tools
Alternatives to Offrs
| Top Pick |
 |
Offrs |
A strong choice for built-in integration and advanced automation tools |
Top Producer offers extensive lead generation options, and simplifies and automates workflows, making its plans well suited for those ready to scale their business, no matter how small your budget or how big your team. |
$139 to $425 |
| Visit Offres |
| Budget pick |
 |
Top Producer |
A strong choice for built-in integration and advanced automation tools |
Top Producer offers extensive lead generation options, and simplifies and automates workflows, making its plans well suited for those ready to scale their business, no matter how small your budget or how big your team. |
$116 to $329 |
| Visit Top Producer |
| Upgrade Pick |
 |
Market Leader |
A solid option for lead generation and marketing solutions |
A solid option for lead generation and marketing solutions. |
$419 to $559 |
| Visit Market Leader |
How Offrs Compares
| Exclusivity: | Yes | No | Yes |
| Contract requirements: | Six-month contract | One-year contract | Six-month minimum |
| Customer support: | Articles, videos, email, and phone | Articles and videos, webinars, email, and live chat | Email, phone, live chat, and knowledge base |
| Free trial period: | No | No | Undisclosed |
| Starting price: | $499 | $109 | $189 |
Offrs benefits
If you’re a busy agent, programs like Offrs A.I. + ISA Powered Lead Conversion can make all the difference. If you’re looking to maximize savings, the Premium + ISA product is the way to go with its annual plan, saving you nearly 50% over the course of 12 months as compared to the month-to-month plan that comes with the Premium product. And when you join ROOF’s in-house lead qualifying and referral network, pricing is a minimal cost per lead and optional referral fee of 25% of your commission.
Frequently Asked Questions:
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How Offrs AI-powered lead generation works?
After you choose your neighborhood or zip code, Offrs activates your area, enabling you to get contact info for leads from your inbox, sorted by category (FSBO, predictive sellers, expired listings, and exclusive leads). To introduce your brand to every lead, choose one or more marketing tools, including direct mail, email, and online ads.
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How does Offrs ensure lead captures?
Using an AI-powered predictive seller algorithm, Offrs targets homeowners on Facebook, Google, Instagram, and other popular channels to ensure that you capture leads in your specific territory.
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What resources does Offrs provide?
Offrs has several tools and free resources that we’ve found helpful. With Find Your Zip, you can enter your zip code of choice and generate a report that includes examples of leads generated by Offrs that became listings and sold, as well as the 10 most recent properties Offrs predicted that sold.
With Offrs’ Free Marketing Plan, you can find out how many leads you need to generate to reach your income goals, as well as recommendations from Offrs on their best marketing plan for achieving your goals. Determining the average market value in your area is the first step to calculating how many leads you will need to generate to reach your commission goal.
Offrs Ultimate Guide to Listing Leads provides a free, downloadable guide to generating seller leads in real estate. The guide contains techniques proven to work by top agents and real estate marketing experts. Especially helpful are the sections on how to best qualify leads, focus on in-market leads, nurture other leads until they are ready to buy or sell, and how to build a long-term listing lead funnel to grow your business. The guide also goes over best practices for using funnel-marketing to ensure you build a measurable process and explains how to leverage predictive analytics to maximize your marketing spend and reduce your cost per listing lead.
