Covered Insurance, an embedded insurance platform, on Monday announced that Jerry Halbrook is taking on the roles of President and Chief Operating Officer.

With more than four decades of executive leadership across mortgage lending, banking and fintech, Halbrook previously served in senior executive roles at Deloitte & Touche, Prudential Home Mortgage, Bank of America and Black Knight, where he held the position of president. Halbrook co-founded Nexstar Financial, served as a board Member and CEO of Lender Price and, most recently, served as chief mortgage innovation officer at Pennymac.

“Jerry is the steady, high-EQ, operational partner I’ve been searching for,” said Ross Diedrich, CEO and co-founder of Covered. “He brings the rare combination of strategic execution, technological innovation and people-centered leadership. His impact will be both immediate and lasting.”

He continued, “As we navigate a rapidly evolving financial services landscape, Jerry’s ability to balance technology, data and human-centered leadership will be instrumental. We’re thrilled to welcome him aboard.”

Halbrook’s appointment follows the recent addition of chief revenue officer, Dan Bos.

“Covered’s mission to empower financial well-being through seamless, tech-enabled insurance aligns perfectly with my personal values and professional journey,” said Halbrook. “I’m excited to join this incredibly talented team and help scale the company’s vision in this next chapter of growth.”