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Real estate education and entertainment firm Estate Media has surpassed $6 million in revenue and 30 million followers as it celebrates its second anniversary.
The company also recently closed a $1 million seed round — bringing total funding to $2.65 million.
That new funding round adds a roster of new strategic investors from across technology, media and real estate, including Tinder co-founder and Jam Fund founder Justin Mateen; angel investor Tyler Mateen; Mikey Heyward, CEO of Media Lab; Melinda Witmer, board member at TEGNA; real estate professionals Tracy Tutor, Chad Carroll and Hudson Advisory; George Laughton, Connor Flannery, Samir Mezrahi, and Ben Bear.
Justin Mateen, Tyler Mateen and Heyward will also join the company’s board of advisors.
“From day one, our mission has been to make real estate entertaining, engaging, and educational by bridging the gap between agents, buyers and real estate enthusiasts through storytelling and educational resources,” said Griff O’Brien, co-founder and CEO of Estate Media. “This new funding will fuel our next phase of growth as we expand globally, bring more top agents into our network and continue building the kind of content and community that make real estate both aspirational and accessible.”
Since its launch, Estate Media has built a network of top agents and digital creators with a combined 30 million followers.
Its original programs include “Mansions & Martinis,” hosted by co-founder Josh Flagg and Tracy Tutor, which drew more than 500,000 viewers for its debut episode.
The company also launched a Social Accelerator Program to help agents develop their online presence through content strategy, editing and audience growth. The initiative is expected to generate seven figures in annual recurring revenue by the end of the year.
“Real estate is one of the world’s most aspirational industries, yet it lacked a media ecosystem to match its cultural impact,” Flagg said. “We set out to change that by working with top agents, creators and brands who are redefining the space. This next phase will allow us to scale globally and produce content that informs, inspires and entertains at once.”
Estate Media’s recent expansion includes a partnership with Arrow Global — connecting U.S. buyers with properties in Portugal, Spain and Italy — and a content partnership with HousingWire to reach both consumer and industry audiences.
The company has also collaborated with brands such as Matterport, Pacaso, Floor & Décor, Clearlight Sauna, Dyson and Taco Bell.
“As an investor, I’m drawn to ambitious founders that push the boundaries to redefine established categories,” said Justin Mateen. “Estate Media is doing exactly that in real estate. They’re combining talent, storytelling, and technology in a way that’s building real cultural relevance and redefining how people connect with real estate content around the world.”
