Douglas Elliman has introduced Elliman Private Listings — a platform designed to give sellers the option to market properties privately through the company’s internal network of agents and buyers.

The invitation-only system allows sellers to test pricing and positioning in a controlled setting, limit visibility to qualified buyers and preserve discretion before potentially moving a property to the broader market.

“Douglas Elliman has always prioritized the power of choice by providing private, public, coming-soon, and delayed listing options,” said Michael Liebowitz, president and CEO of Douglas Elliman. “With Elliman Private Listings, we are reaffirming this commitment to our ultra-high-net-worth clients, who know that we understand their unique needs and circumstances.

“At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today’s luxury client.”

Elliman said the program gives sellers flexibility to transition from private to public listings — while maintaining tailored exposure to its network of more than 6,600 agents.

“Elliman Private Listings advances a new standard in property representation and exceptional service, where the Power of Choice meets the Power of Private,” Liebowitz said.

Past talk of private listings platform

During Douglas Elliman’s Q2 earnings call in August, Liebowitz spoke on the issue of private listings and how a potential in-house platform could look.

“We offer private listings as one option among many, empowering clients to make informed decisions based on their unique needs rather than applying a one-size-fits-all model,” he said. 

Liebowitz added that he and his firm believe that broad exposure of a listing is the “most reliable way to maximize value drive competition,” and for the listing agent to fulfill their fiduciary duty. 

“Any Douglas Elliman private listing platform will require sellers to review and sign acknowledging the potential risk of reduced exposure,” he said. “The platform will also include strong guardrails to ensure compliance with other listing platforms such as broker oversight, audit logs and technical controls.

“We believe this transparent client-first approach sets us apart from our competitors and builds long-term trust and value.”

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