The best free real estate CRMs for 2024 (+4 low-cost alternatives)

Pros:

• Unlimited document storage
• Effective social media integrations included in the free plan
• Lead scoring available, assisting in prioritizing potential clients
• User-friendly dashboard with customizable landing pages for lead generation
• Supports up to 10 users and 50,000 contacts
• Features like email tracking, appointment scheduling and custom deal milestones

Cons:

• Interface could be more intuitive
• Marketing automation not offered in the free plan
• No texting feature and the mobile app is not user-friendly
• Requires a domain-linked email account for signing up

• Sales gamification to increase collaboration and lead conversion
• Social media integration system that allows interaction with contacts’ social media activities directly from the CRM
• Custom data fields, unlimited deals, tasks, documents and up to one automation trigger in the free version
• Email tracking shows when emails are opened and read, providing insights into client engagement

Pros:

• Offers a clean, aesthetic dashboard and customizable landing pages
• Supports unlimited users and manages up to 1 million contacts
• Provides a variety of integrations and a new ChatSpot AI assistant
• Includes a mobile app for on-the-go access
• Features tools like live chat, email templates, AI email writer, meeting scheduler, and more

Cons:

• Not ideal for large teams requiring more intricate customizations
• Limited real estate-specific features and templates
• The free version may lack some advanced functionalities needed for large-scale operations

• Unlimited users
• Real-time chat support for immediate customer service
• Email scheduling and tracking
• Document storage and scheduling available directly within the CRM
• Visual dashboard for reporting and deal pipeline
• Supports integration with various third-party applications and services
• Tools for managing user access and roles within the CRM
• List segmentation for targeted communication
• Mobile app for on-the-go CRM access and management

Pros:

• Agent-to-Agent notification feature boosts social media referral leads
• Up to 1,000 contacts with unlimited follow-ups in the free version
• Effective scheduling tools with email notifications

Cons:

• Steeper learning curve for less tech-savvy users
• Limited integration with other software or platforms
• No mobile app, which may affect flexibility and mobility for on-the-go agents

• Agent-to-Agent referral feature enhances the ability to secure word-of-mouth business through notifications on social media platforms
• Streamlined interface offers a clean, clutter-free environment for managing contacts and leads

Pros:

• Includes up to two users, making it suitable for individual entrepreneurs or small teams
• Can easily bump up to the paid version for $29
• Store up to 2,500 customer and prospect records
• Provides five customizable email templates for routine communication
• Allows sending up to 10 emails per day directly from the CRM
• Features two custom fields and custom page layouts for tailored data management

Cons:

• Limited customer support, mainly access to a library of articles and webinars
• Tools for project management, analytics and reporting are not clearly defined
• The free version’s functionalities might be too basic for growing businesses

• Automated and customized email capabilities
• Web-to-lead capture for efficient lead management
• A user-friendly mobile app for on-the-go access

Pros:

• Offers a comprehensive set of tools, including CRM, project management and contact center functionalities
• Ideal for remote work with features like an online time clock, video conferencing and mobile app access
• Enables effective team and client management with chat, voice notes and online meeting capabilities

Cons:

• May have a learning curve for new users
• Lacks marketing features like texting, batch email and free version templates
• Not specifically designed for real estate, might require customization
• Limited cloud storage and customer support

• Unified workspace for online document management, cloud storage and knowledge sharing
• Supports integrations with various services and apps, including social media messengers
• Unlimited users, contacts and deals
• Provides summaries of tasks
• 5GB website storage

Pros:

• Easy-to-use interface
• No credit card required for free trial
• Stellar mass communication tools, including bulk text messaging
• Customizable lead profiles and AI-driven lead follow-up
• Integrated dialer for easy calling

Cons:

• Robust options might be overwhelming to some
• Basic transaction management features
• Not ideal for scaling teams or large brokerages

• Video messaging
• AI assistant Gabby for automated follow-ups
• Customizable lead management
• Overall attractive and functional user interface despite a full suite of options

Pros:

• Intuitive and user-friendly interface
• One-on-one onboarding and 24/7 support for seamless user experience
• Comprehensive drip campaigns and customizable landing pages
• Extensive contact automation and an AI writing assistant
• Robust transaction management features

Cons:

• Lacks a dedicated mobile app (relies on a web app accessed through the browser)
• No text messaging and dialer features
• Occasional updates without prior warning can be inconvenient
• Not an all-in-one solution, lacking integrated website and paid lead generation

• Easy contact management with enhanced lead profiles
• Transaction tracking tools for efficient deal management
• Customizable dashboard for tailored user experience
• Extensive integrations for a more versatile and customizable platform

Pros:

• Clean and intuitive user interface
• Customizable home page dashboard for personalized experience
• Automated task and appointment reminders to stay on schedule
• Keep in Touch Dashboard helps you set up birthday reminders, move-in anniversaries and done-for-you ghostwritten monthly e-newsletters
• Comprehensive email marketing and direct mail marketing tools

Cons:

• The provided website is relatively basic and lacks some advanced features
• Add-ons can increase the overall cost, making it less affordable

• Rich contact profiles add personalized touches to client management
• Real-time synchronization with Google, Outlook and more
• Mobile app available on iPhone and Android for on-the-go access
• Social Stream add-on for automated social media posting
• Concierge support services for personalized setup and ongoing assistance

Pros:

• Regarded as one of the best CRMs on the market with 250+ integrations
• Clean and user-friendly interface
• Fully functional mobile app
• Free trial and flexible price tiers

Cons:

• Not an all-in-one platform
• Lacks native lead generation or website capabilities.

• Integration capabilities with different platforms like WordPress for websites and Zillow or SmartZip for lead generation
• Top-notch flexibility, giving agents the freedom to choose their preferred tool integrations