Atlantic Bay follows digital trend, moves loan officer training online

Virginia Beach-based Atlantic Bay Mortgage Group is moving its loan officer training operations online through a strategic partnership with XINNIX, a mortgage industry training firm. According to Atlantic Bay, the company will provide its loan officers in more than 30 branches on the Eastern and Southern coasts with a suite of sales and leadership training programs. “We are continually seeking ways to remain an innovative leader in our market,”  said Brian Holland, president and co-founder of Atlantic Bay. “As we head into 2011, we will lean on XINNIX’ training to reinforce our existing in-house talent and to help us grow and remain successful.” Atlantic Bay Mortgage Group is following an industry trend that is moving toward the digital space, both to offer and receive services for doing business. As borrowers increasingly move toward online shopping for mortgage rates and homes, the industry is making its services available online. Write to Christine Ricciardi. Follow her on Twitter @HWnewbieCR.